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80 Lessons From 19 Years As An Online Entrepreneur

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This post was originally written in 2012, after 14 years of being an online entrepreneur. It is now being updated in 2017. 5 years later, after 19 years of working online. 

I’ve been running an online business of one form or another for 19 years now.

I got started in 1998 with the start of a technology blog talking about how computers work and how to build them. Even though I now refer to it as a “blog”, back then it was just a website with articles on it. The word “blog” hadn’t even been invented yet. 🙂 It was a very manual process. I literally wrote my articles in HTML.

It never dawned on me at the time that that stupid little computer website with weird animated buttons (remember the 88×31 Netscape buttons, you old timers? 😉 ) would turn into a business.

But, it did. I turned it into a six-figure business, fielded a $1 million buyout offer within about 3 years, had that deal fall apart, then embarked on building a much more solid online business out of it as we came out of the dot-com crash. Those lessons of the dot-com crash shaped my approach to business online. (Read more about my backstory here)

And, here I am. All these years later. Still running an exclusively online business.

Of course, I don’t own that computer site anymore. I finally sold it and today the Blog Marketing Academy is my primary business. But, all those lessons I learned in an entirely different niche shape how I do things today – and how I teach my students inside The Lab. It is the reason why I focus so much on business fundamentals rather than chasing the shiny objects of the day.

Over 19 years of running different businesses online, experiencing highs and lows, as well as dealing with all the struggles that come with it… I’ve taken a lot a lessons myself. I thought I would compile some of the biggies into one blog post.

Here are 80 lessons I have come to affirm over 19 years of online business, broken down into short, pithy takeaways…

——-

  1. Keep things simple. When you feel things getting complicated, stop and look for what you’re doing wrong.  Power is found in simplicity. Complexity is a sign of failure.
    Complexity is a sign of failure.Click To Tweet
  2. It is as important to work ON your business as it is to work IN it. Never get so entrenched in being the worker in your business that you forget to be the CEO.
  3. Never, EVER fail to launch a site without building your email list. Your email list is your source of leverage and momentum for a new site. Failing to build it means you will likely never get off the ground.
  4. Don’t worry about perfection. Make it good enough. Perfection is often undefined. We don’t even know what it looks like and likely wouldn’t notice if it it were. In reality, absolutes are unattainable. So, get it to “good enough” state then move onto your next project.
  5. When you want to accomplish more, give yourself less time to do it. I’m at my most productive when I’m about to go on vacation. I get a TON done beforehand because I KNOW I have a deadline. Tasks will expand to the time allotted.
    The best way to get a lot done is to cut your available time to get it done in half.Click To Tweet
  6. This is a people business. They’re not pixels on an analytics graph. They’re people. Treat them as such.
  7. Never waste your time trying to make everybody happy. Some people are so busy making themselves unhappy that it is a waste of your time to try to fight them on it. There are some people who will complain no matter what. So, listen to them, evaluate, then decide if real action is warranted. If it is an outlier, forget about it.
  8. It is your blog and your list. You own it. You’re the one who does all the work. You pay the hosting bills. Keep that in mind if you have that stray person who complains you are charging too much or don’t do enough for them for free.
  9. It is more important to connect with the RIGHT people in your audience, than to worry about raw numbers. Raw traffic figures, comment counts, or even list size are not nearly as important as how many of the RIGHT people you have. Engaged subscribers is more important than raw subscribers. Number of customers is more important than raw traffic.
  10. The only proof of a product idea that matters is sales. It doesn’t matter what anybody tells you or how interested they seem… if they aren’t asking you to take their money, take it with a grain of salt.
    The only proof of a product idea that matters is sales.Click To Tweet
  11. Never assume you know what your audience wants. Ask them.
  12. Who gives a shit how many comments you get? Comments don’t get you paid. Spending time worrying about how many comments your post gets shows you have the wrong priority.
  13. Don’t go into debt to fund your online business. It is completely unnecessary and just adds stress. Don’t buy things for your online business with credit. This is the internet… you can literally make up an offer and make sales out of thin air. So, do it.
  14. Creation of valuable offers is how a business makes money. Ad income is just filler income. Affiliate income is a profit maximizer. It isn’t really a real business until you’ve got your own products/services on offer that you sell directly.
    Ad income is just filler income. Affiliate income is a profit maximizer.Click To Tweet
  15. Be a real person. Don’t ever say “we” when it is just “I”. People see right through that.
  16. Email list > Social Media List. Building your social media follower lists is practically useless when compared to your email list. Focus on your email list.
  17. A blog is not a business. Blogs are a great marketing platform. But, they’re not a business. And they never have been.
  18. Start or join a mastermind group. It is difficult and limiting to try to build and grow your business as an “only one”, trying to be a hero. This would tends to operate best at a minimum of two. As a solo entrepreneur, it is important to have a peer group to discuss things with.
  19. Being understood is more important than sounding smart. Communication is only effective if it is clear and understood by the people on the other end.
    Being understood is more important than sounding smart.Click To Tweet
  20. Balance out “real life” and virtual work. You can only be at your computer for so long before your world closes in and your productivity drops. It is important to balance that mental work out with activity in the real, physical world.
  21. Time is a more valuable asset than money. Never spend too much time trying to save a few bucks. In the end, you’re losing money in the long run by taking time trying to reinvent the wheel just to save a few bucks upfront.
  22. Technology changes. Platforms change. People don’t. Focus on the people and the rest of it is just a means to an end.
  23. Outsource before hiring employees. Some would disagree, but for a business like mine which runs lean and mean, employees are a huge expense. I’ve done it. It was incredibly expensive and the bookkeeping was ridiculous. If you can outsource to a contractor, do it.
  24. Change your work environment every so often. Today, my primary work computer is a laptop. I can work wherever I please and it isn’t any different. Coffee shops are nice. Going out in the RV is nice. Hell, sometimes I just work from my back porch. 🙂
  25. Don’t skimp on your computer and work equipment. If you plan to make your living with it, the least you can do is not cheap yourself out. You get what you pay for.
  26. Don’t be afraid to show your personality. People like it. It makes you REAL. And speaking of “real”, just be REAL. Don’t have a different online persona than you do in real life. It makes things more complicated.
  27. Don’t play follow the leader in your marketing. It is really easy to look at what somebody else is doing and assume it is working really well. If you blindly model it, your results may be completely different. Trust me, even the “gurus” sometimes just make a wild guess. 🙂 Not everything they do is working.
  28. Those who make a point to flaunt their success are often not very successful in reality. The joy comes from the game of creating that success, not the end result of it. If I see somebody who is trying to flaunt their money, I immediately look at them as a source of entertainment rather than a source for anything meaningful.
  29. Don’t waste time comparing yourself to others. Instead, compare to who you know you can be. Compare to yesterday’s self. Are you advancing? Are you better than you were a year ago? That’s the only true measure. Remember, if you judge people by what they say on social media, you’re looking at their public image but comparing it to your behind the scenes. If you’ve ever watched the raw footage of a movie and compared it to the finished film, you’d be surprised how different it is. Don’t make the mistake of comparing somebody else’s finished film with your behind the scenes footage.
    Don't make the mistake of comparing somebody else's finished film w/ your 'behind the scenes'.Click To Tweet
  30. Don’t buy an internet marketing product because of hope. Buy because you know immediately what you’re going to apply it to and you’re committed to action.
  31. Passive income online is a pipe dream. It takes a lot of time and effort to make a passive income. When it comes to online business, “passive” simply means leveraged time. It means your income and your time are not connected. You can be out doing something unrelated and your business doesn’t shut down. It takes work to get to that point. But, in no way does “passive income” mean you’re not working quite a bit.
  32. Don’t feel obligated to keep up with the latest news and trends. Most of it is stuff you don’t need to know. It is noise. The basics remain pretty much the same over time. Until you’ve mastered the basics and your business is humming along really well, you have no business trying to follow every little trend or launch.
  33. Never compromise with your own reality. Never let others talk you into being “reasonable” or “realistic” about your goals. What is true is what is true from your perspective.
  34. Don’t ever make promises in your marketing that you can’t deliver on.
  35. Your biggest periods of growth usually come when you’re most uncomfortable. Some of my best, highest-revenue periods in my business were when I was stressed out and felt like I was barely hanging on. I was doing things that made me nervous. It felt weird at the time, but now I look at it as a time of growth that I’m grateful happened.
  36. Never be scared to fire a customer or client. Sometimes, the customer is not right. Sometimes they’re just being an a-hole and you’ll be better off banning them.
  37. Low priced customers are usually more trouble. Customers who have paid very little for something are more likely to be complainers and ask for refunds. They are also much less likely to get results. It doesn’t mean there isn’t a time and place for low-priced offers, but you need to keep the bigger picture in mind on this and not rely on i.
  38. Don’t compete on price. Instead, keep your prices within reason and figure out how to compete on service.
  39. Don’t let your business consume you. Your business is supposed to support you, not the other way around.
    Your business is supposed to support you, not the other way around.Click To Tweet
  40. If an email list you’re on never does anything except try to sell you, then unsubscribe. At the same time, realize that every site needs revenue to survive so don’t get annoyed when they sell. Realize it is a balance. As long as you are getting value from that list, stay on it. Otherwise, leave.
  41. The first step to making money online is to stop searching the Internet for how to make money online. That phrase “make money online” is flawed because money is a result of service to another, not a platform. Plus, “make money online” will pull up all kinds of scammy crap with a lot of promises designed to take advantage of that mindset.
  42. Take care of your health. Your business doesn’t mean shit if your body is messed up.
  43. Don’t put all your eggs in one basket. Have multiple streams of income. You should have more than one offer to make. You should have offers at different price points. You can have some profit maximizers going, such as affiliate sales. But, a business on a solid foundation is not a “one trick pony”.
    A business on a solid foundation is not a one trick pony.Click To Tweet
  44. Always try to build a continuity income stream into your business. Recurring revenue is the basis for online business stability. It is how you grow a business over time rather than constantly chasing the next sale or the next launch.
  45. Take control of your time. Don’t let others control it for you. This means you deal with email on your terms and not sit there waiting for it. It means you don’t allow clients to run you around. You learn to say “no”.
  46. Never hire an outsourced worker without documented processes for them to follow. I’ve done it. It ends up bringing on more confusion and wastes your money.
  47. Marketing isn’t bad. It is the lifeblood of your business. Fail to market, you die. Those who think that all efforts to sell something are slimy… will remain poor.
    Those who think that all efforts to sell something are slimy... will remain poor.Click To Tweet
  48. Manage by the numbers. Your business needs to have certain key performance indicators that are tracked and measured over time in a concrete way. Then, you make decisions based on the trends of those numbers. It is so much easier than “shooting from the hip” and guessing what to do.
  49. Constant preparation for launch is just a search for excuses not to launch. Knock it off and deliver. The only way to catch a fish is to have your hook in the water.
  50. When you find that something you did was successful, then do more of that. Not everything you do has to be “new”. In fact, it isn’t very smart. When you find that something was working, you should systematize it so that it will continue, no matter how boring it is.
  51. Be willing to question the status quo. Constantly be on the lookout for things you do which are not leading to results and stop doing them. Just because you’ve been doing something habitually for awhile doesn’t mean you can’t change your mind.
  52. Don’t create big products just for the sake of it being big. Focus on what is needed to deliver a result. The customer wants a result, not a big box of crap which will overwhelm them. The “bigness” of a product doesn’t justify a higher price. Only results do.
    The 'bigness' of a product doesn't justify a higher price. Only results do.Click To Tweet
  53. Don’t throw everything and the kitchen sink into a product offering. It is too hard to market. I made this mistake with my first launch of Blog Masters Club. The training covered so much ground that it was hard to narrow down a cohesive marketing message.
  54. Whenever possible, never create a custom solution that only you know how it works. I used to run my business using custom solutions, many which I built myself. The problem was that I was the only guy who knew how it worked. I was the only person who could fix anything. Contrast this with a platform like WordPress where you can accomplish almost anything using third-party plug-ins that others created and support. Today, I will avoid anything custom if I can help it. Only create something “in house” when it is an absolute necessity.
  55. Marketing automation is an important component to growing and scaling a business. You can’t automate everything, but many things you can.
  56. Don’t keep information in your head. You won’t remember it. I use tools like Evernote and Dynalist to keep “to do” items and other things out of my head.
  57. Focus on how to make more money before you focus on how to cut your expenses. Income and expansion should be the focus, not only shortages. Focusing on shortages breeds more shortages. The solution to “not enough money” is to make more money.
  58. Learn how to say “no” and not feel bad about it.
  59. Set money aside for taxes. It sucks when you forgot to plan for it.
  60. Keep a budget and stick to it. Real businesses do real accounting, budgeting, and income/outgo tracking. It is small-time thinking to make spending decisions based on your bank balance.
  61. As you make money, sock some of it away into long-term assets. Online businesses come and go. The dollar is only as good as the confidence in it and it won’t last forever. Hard assets of lasting value are a way to make the earnings of your business ever-lasting.
  62. Keep your tasks clear and concise and know exactly what you’re shooting for. Otherwise, you’ll spin your wheels and nothing will get done. Know exactly what “done” looks like so it is crystal clear when you’re finished.
  63. It is better to do less and excel at it, than to do more and be only mediocre.
  64. Get plenty of sleep. Burning the midnight oil quickly leads to burnout, and your work suffers. While you may do it occasionally, having a better balance so you don’t have to is preferable.
  65. Work in batches, and combine like tasks together. For example, write all your blog posts for the week in one sitting. Get it done so you can focus on other things for the remainder of your week. Multi-tasking is usually grossly inefficient.
  66. Blogging every day is a waste of your time. Today, I focus on The Redwood Strategy and it is far more effective.
  67. The less time you spend on social media, the richer you’ll likely be.
  68. Keep your workspace clean. Cluttery offices make cluttery minds. Usually when I feel myself being a little scattered and unfocused and not knowing what to do, I simply stop and clean my office. It helps.
    Cluttery offices make cluttery minds.Click To Tweet
  69. Online business isn’t much different than regular business.
  70. A product means nothing if it isn’t delivered.
  71. Don’t spend too much time worrying about an unethical few. Don’t fail to bring a product to market because you’re worried about people stealing it and redistributing it without paying. Employ reasonable safeguards then move on. Focus on your real customers, not on those unfortunate few who have already failed because they try to steal. They won’t succeed because karma will bite them in the ass. In reality, very few will try to rip you off anyway so why waste much time worrying about it?
  72. Working smart is more important than working hard.
  73. If you’ve got nothing new to say on your blog, don’t stress it. Simply don’t post anything. Your blog isn’t the business anyway.
  74. Some people are meant to be employees and not entrepreneurs. And there’s nothing wrong with that.
  75. The only way to truly survive is through constant improvement. The moment you become comfortable with the current situation is the day you start withering away. You must be constantly CREATING your business for it to grow. Create it like an artist.
    You must be constantly CREATING your business for it to grow. Create it like an artist.Click To Tweet
  76. Information overload is easy to solve. You simply stop paying attention. You’re in full control of your attention. Nobody else is. Stop wasting your valuable resource.
  77. Don’t sell from your heels. If you feel back-off at the idea of selling your product, then you need to re-visit your product so that you can make it so important to your prospect that you’d be doing them a disservice not to get them to buy it.
  78. Practice inbox zero. If inbox zero is a lost cause for you, then it is time to re-organize your incoming lines of communication. It means you’ve lost control.
  79. Separate planning from execution. It is inefficient and ineffective to try to make decisions on what you’re doing while you are doing it. I do my best work when I plan out a project before I sit down to actually do it. It actually takes less time doing it using this two-phase approach.
  80. Be willing and able to accept responsibility. The moment you look to others to provide for you, or blame others for things which aren’t going right for yourself, you have failed. Taking responsibility doesn’t mean taking “blame”. Responsibility isn’t the same as blame. Responsibility is the willingness to CAUSE something. And if you’re not willing to cause things, pack up, go home and get out of the way.
    Responsibility isn't the same as blame. Responsibility is the willingness to CAUSE something.Click To Tweet

I hope you found some value in this. It took me some time to put together. 🙂

If you did, I’d appreciate it if you share it or quote me out on social media. Thanks in advance!

71 Comments

  1. Larissa says:

    It is Awesome!!!!!!!!

  2. lorrainegrula says:

    I guess 14 internet years is equal to 84 dog years.  You are an old coot!   🙂  I’m 54 so that makes me ancient.  This was an excellent post David.  No doubt you could take that post, expand on it and turn it into a one hour video.  There is so much wisdom in this list.  Thanks, as always.  I’ve been doing this for 6 years now and even with all the ups and downs, it has been rewarding and fun.  Compared to so many others who give internet marketing advice, you are a breath of fresh air.  You are practical and honest, not  just spewing swipe copy crap and giving false promises.   

    1. David Risley says:

      Thanks, Lorraine. And, yeah, some repurposing ideas for this list have already gone through my head. 🙂

  3. Tasi says:

    That’s awesome, Dave

  4. Will Atkinson says:

    David,

  5. Will Atkinson says:

    Excellent, excellent, excellent! Everyone in Internet marketing should read this post, regardless of skill or experience. Good job, David.

    1. David Risley says:

      Thanks, Will. 🙂 And by all means, spread the word. I like traffic as much as the next guy. 😉

  6. Matt says:

    Great post!  I’m relatively new to the blogging world and this post will most likely save me weeks of running in circles.  Blogging is pretty much a hobby for me now because I love doing it but haven’t really tried to make any income from it, yet:) Thanks for your insights!

    1. David Risley says:

      No problem. Just remember, doing it as a hobby and as a business aren’t necessarily the same. Doesn’t mean you can’t enjoy it like a hobby, but it does mean that the considerations are different.

  7. Are Morch says:

    Hi David.

    Now I think my mind is younger then what my birth certificate tells me.. lol

    It was a valuable list here of great lessons learned. And the cool thing about it that some of these lessons you passed on to us that drops in here either on your blog, or that taken part in some of your training. 

    One of the most important lessons I learned is that this journey is not about taking perfect action steps or have detailed map that guide you to your destination. 

    It is actually ok to take imperfect action steps, and yes sometimes it also totally ok to take a scary detour without really knowing where you are going. Sometimes even the best have hickups and they just move on. 

    One of the things I found incredible value was to get a mentor or accountability partner (not sure if this goes along with your MasterMind group). Here I learned that I was a perfectionist!!(?? never knew). So I can now conquer to your point to settle with ‘Good Enough’. Is it scary to do things I never done before? You bet it is.. but I have more fun then I ever had. So as I started out with my mind is now younger then my birth certificate. My good friend John Haydon told me that a child smile in average 400 times per day. So I everyday now I deliver some childish service 😉

    Cheers..

    Are Morch
    Hotel Blogger

    1. David Risley says:

      Well said, Are. And I love that… childish service. 🙂

  8. Tatum says:

    Great info. Thanks!

  9. Nice list Dave. 
    – I need to remember #26 & #36
    – I’d love to be able to do more of #56 but it takes me too long to write sometimes to make that an option.
    – #59 Cluttered Desk = Cluttered Mind…What does an empty desk = ? 😉

    I’ve learned that I still have a lot to learn.

    – Chris

    1. David Risley says:

      Empty desk is usually a good thing, not to worry. 🙂

    2. PJ Brunet says:

      I agree with David, but there are exceptions and extremes.  Some intelligent people are capable of processing tons of information.  And there are some disciplines where you’re not working with cute apps all day.   Random example, if you write historical non-fiction, you might be working in an old library with old photos and books piled around you.  Just look at the cockpit of the space shuttle, it looks like clutter to the outside world but it makes sense to the astronaut.  Maybe the other extreme is a sensory deprivation chamber, j/k.

  10. Bernd says:

    Awful list, David. Excellent!
    Love 31: “Your biggest periods of growth usually come when you’re most uncomfortable. Learn to accept that.”
    It is so true!
    Thanks
    Bernd

    1. David Risley says:

      Awful? 😉 j/k, I know what you meant. Thanks, Bernd. 🙂

  11. Mk Akan says:

    thanks for this…very many golden nuggets here…my issue is with creating big perfect products…thanks 

    1. David Risley says:

      Just realize it isn’t necessary.

  12. Thank you for valuable lesson, thanks Dave. Good work!

  13. Peponne says:

    David, I’m truly impressed by your professionality, your down-to-hearth-no-nonsense attitude, and above all, your stupendous generosity. I expect to be doing business with you real soon. Best regards!

    1. David Risley says:

      Thanks so much, and looking forward to it. 🙂

  14. Kat Lessin says:

    Thanks David.  Today was the perfect day for this post.  So what I needed to hear.  Well thought out and very valuable insights especially from your experience being an “older person in the room” or in this space. 🙂

  15. This! #55: Get plenty of sleep – Working all night is a sure way for the following day to be almost entirely useless. Beyond that, it’s unhealthy. I choose sleep over work as much as possible because I perform better the next day, and I get more done in less time. #31 is always true, without fault. I wish there was an easier way, but great periods of growth seem to happen only when I’m uncomfortable.

  16. Cody Wheeler says:

    Lot’s of productivity tips in here. I dig it. Question for you Dave – What would your Top 3 of these be that are actionable today? I see keep things simple in there, but then I see 65 tips that sort of overwhelm me to read and 95% of which I’m not going to remember. Maybe it’s hard to narrow it down that much. What are the heavy hitters here dude?

    1. David Risley says:

      I’ll let you figure that out for yourself. 

  17. Daniel says:

    Why do you say being 34, you are considered the “old” crowd?  Aren’t most bloggers varying in ages anyways?  I read other bloggers and they all vary in ages, from early 20’s to 30’s.. and through 50’s +

    1. David Risley says:

      You’re right in the general area of blogging. I was referring mainly to the people in the same niche as myself, in other words the whole “blog about blogging” thing. Most of the people I know in this market – and people you may know, too – are older than I. Plus, there’s the experience factor since I’ve been doing this longer than most.

  18. Debbie says:

    Great article. Been indep contrctor about 20 yrs and now deciding to get website, blog, etc. Just have question about number 3 ….I want to come across like I have small business and am writing content as “we” instead of “I” so people do NOT think it is just some rinky-dinky co. However, sounds like I am way off. Right?

    1. David Risley says:

      I don’t know your business, but in general, there’s nothing wrong with embracing the fact you’re a one-person show. These days, people like doing business with real people and not feel like they’re just a number in a big factory.

  19. Danny says:

    Summary: be irreverent, make it rain.

  20. Mike says:

    David,

    It’s crazy to think that 34 is old in this business. I’m right behind you at 32.

    I liked # 3 “Never, EVER fail to launch a site without building your email list. If you’re not building your email list, you are completely wasting your time and you’ve already failed whether you know it or not.”

    Everyone always talks about how important starting a list is. Why? Because it is!

    1. David Risley says:

      Yep. People don’t do it because they don’t want to pay the $19 for Aweber or something, but its such lame thinking if they’re at all serious about building a business.

  21. ES says:

    The point, ‘first step to start making money online is to stop searching for it online’, is an exemplary statement. It does require a few years to understand it though 🙂

    1. David Risley says:

      Yeah, I could elaborate on it. But, its also simple. Making money comes with delivery of an outcome to a market who needs it. When people search for “how to make money”, they’re starting with the end result. Nobody starts a business with the thought, “I’ll do whatever makes me money.”. People in the real world understand about delivering value to a customer. “Make money online” searches will just lead people astray.

  22. I could not agree more with the bonus Dave.  As an Officer in the Army for 8 years, I had many superiors.  The only ones I truly respected were those willing to accept responsibility.  I try and lead my life/business by that mantra.  It’s easy to blame others.  

  23. Thanks for the motivation! I just finished setting up the email list for my blog. Now I need to work on marketing.

  24. Your shared a huge and comprehensive list of tips. To get great results for business your tips are very important and workable, i will try to get benefits from your experience.

  25. MikeHaydon says:

    Is the choice of 65 because you’re so old in internet years that you’re ready to retire? Just kidding. Great list and something that bears further study. Thanks.

    1. David Risley says:

      Haha… didn’t even think about that. 🙂

  26. Ela Zyrek says:

    This was huge, David. I really like this article!

  27. Ela Zyrek says:

    This was huge, David. I really liked this article! Thank you@elazyrek:twitter

  28. As a side note, I wanted to share this on my Facebook page through my smart phone, but there was only a ‘like’ box. So I couldn’t share it..

    1. David Risley says:

      Not sure. If you paste the URL in there, it should work.

      1. Hi David..I have a new smart phone, and am not sure about the pasting bit. All I wanted was to quickly share it on my page (which would get a few extra readers ;).

        Tweeted it though..

  29. Thank you David for telling it like it is. I know I only discovered you a few weeks ago but you restored my faith in business that operate online. Yes – business is business – regardless of where it occurs – the same rules need to apply. 

    Taking your awesome advice (and mine) – I’ll be logging off for over 3 weeks to nurture my ideas and churn them out as realities vs. half hearted, exhausted brain farts … 
    To creativity and telling it like it is! 

    1. David Risley says:

      Thanks, Ameena. And good discussion on Facebook the other day. 🙂

  30. Swamykant says:

    That’s Awesome list, David

  31. Hello David,

    Too many similar thoughts 🙂

    I’ve started list building after reading one of your posts (about 3 months back!). And I’m not at all worrying about the comment count (before I used to worry about them, this pissed off me).

    But I’ve one question about the 9th point. How to find the ‘right’ audience for my blog? 

    Any help?

    Thanks!

  32. Another great post David. #49 is one people need to remember 😉 

    My brain is a mass of wrinkly grey awesomeness, but it has so many great ideas locked away in it that I just can not recall. You need a great system that allows you to store and categorize your ideas in a way that will enables you to recall them and actually ACT on them.If you rely totally on your brains ability to recall those ideas, you will flush many great ideas away.

    1. David Risley says:

      Yep. I use Evernote for that. Its awesome.

      Hope you’re doing well, my friend. Lunch again anytime. 🙂

      1. Yes sir. We should hit up lunch after you get this great training hammered out

  33. Thanks for this awesome list David! I think I have to write down some of it in my notes as a reminder.
    One thing I need to put as my laptop wall paper is “The less time you spend on social media, the richer you’ll likely be.” hehehehe…
    Closing down my FB now 🙂

    Chetz

    1. David Risley says:

      Trust me, it is something I struggle with myself. 🙂 Many of these lessons were learned the hard way by me. 🙂

  34. Murray Lunn says:

    Number 28, all the way.

    “Don’t feel obligated to keep up with the latest news and trends. Most of it is stuff you don’t need to know.”

    I can’t even begin to tell you how quickly you can be swept up into this “need” for keeping up-to-date with every tid-bit of information. Doing so not only burns you out but has you chasing these goals that don’t truly matter. Yes, it’s important to understand trends but if they get in the way of business than they’re just a distraction. Keep your head down, work on what matters, get shit done. Plain and simple.

  35. Glynne says:

    Great advice David.  What I want to know is how can you build a list if you have nothing to sell?  We (yes it is ‘we’) have a humanitarian website raising awareness and funds for global charities.  Not certain how to encourage people to sign up to our list?  Any suggestions?

    1. David Risley says:

      You don’t need anything to sell to build a list. It is all about capturing the emails of people with similar interests. You could build a simple update list for global happenings to bring charitable events to people’s attention, for instance.

  36. Kathleendeane says:

    Those were amazing insights! All of them I believe are spot on! Thank you for compiling them for others benefit

  37. Evette says:

    Thank you David for putting this list together and sharing it, great info.

    Thank you!!

  38. robinhallett says:

    Wow, thanks for this, David. I can tell you worked hard 🙂 I learned more than a few dozen of these the hard way myself! I really appreciated your suggestions of what other pitfalls I might avoid (digital baby here). All the best to you, David!

  39. Manuel says:

    David, I found your blog by chance and I must admit that you have really done it. I read this post in its entirety and I agree with 99% of your statements. Thanks for sharing your knowledge.

  40. leckyt says:

    Wow! Awesome list!

    Now, on to the other great resources; so much to learn…

    If the rest of the free stuff is as good as this, I can’t wait to sign up for the paid stuff, too!

  41. Simon Zaku says:

    What a super article here, David!

    I’m caught up with some of the lessons you shared with us above.

    Lesson #4. Don’t worry about perfection: As a new entrepreneur and also new in the online marketing space, I always get this feeling “this needs to be perfect, Simon!” but it’s not true. I’ve seen things go well when I let the mistakes happen and forget about perfection.

    Lesson #5. When you want to accomplish more, give yourself less time to do it: As someone who has set goals, I’ve found that I get things done not only when I give less time but also when the goal goes public. The fear of ‘public shame’ gets in me and makes me want to work. It might be different for some people though.

    #Lesson #12. No one gives a shit about how many comments you get: I might slightly disagree with this lesson. Yes, getting tons of comments doesn’t give you more money directly but you can get insights that can get you more money. For instance, lets say I wrote a blogpost about a problem my target audience faces then you end it with “have you had the same problem? Share it with us!”

    I might end up getting tons of ‘audience problems’ in that comment alone. So with my short experience, I believe comments can be worth it. Sometimes I find myself checking the number of comments first before sharing one. It shows there’s a community here. Real humans are here.

    Thanks & congrats on your 19th year.

    YOU ROCK!

    Cheers,
    Simon Zaku.

  42. Morgan Reece says:

    Great list, and very helpful. Shared on my Facebook page. 🙂

  43. Congrats, David on your ‘anniversary’. Thanks for taking the time to compile this list through the years. Continued success to you.
    Namaste
    Michelle

  44. Hi David, Great post !
    Could I translate it in French, with Link to your Blog on my own blog (ConseilsMarketing.com) ?

    It is very inspiring, and remind me a lot of Tim Ferris ;D

    Have a nice day

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