There are 4 specific reasons to plan your content in advance, which I share in this episode. Plus, I’ll share some more details on exactly how I planned out this podcast so far in advance. Behind the scenes, baby! 😉
In this episode, I take a good hard look at “be everywhere” and whether it is necessary – or even smart – for a blogger looking to grow their web traffic. Is this the real secret… or a recipe for burnout?
If you’ve wondered if you should be bothering to post your videos anywhere besides Youtube, this episode will answer that for you.
What are Youtube annotations and how do you use them? That’s the topic of this episode of CBB.
Also in this episode, I’ll give you 5 specific tactics you can use annotations for in order to grow your list and increase engagement. I’ll also share how this lazy guy (that’s me) deals with annotations. 😉
If we’re going to use video marketing to grow our traffic, we want to make sure those videos look as “pro” as we can. It doesn’t need to be perfect. It doesn’t need to be Hollywood. But, it does need to look somewhat pro so that people enjoy watching it.
In this episode, you’ll talk about what I see as the two main approaches to Youtube: Being Helpful, and Being a Personality. For each, I’ll share some of the things which go into it.
We’re talking about podcasting in these few episodes because it can definitely help you increase your traffic – and that’s the stage of our business that we’re currently talking about on Coffee Break.
But, surely… and ultimately, you want to build your list and sales. We start podcasts to grow our business.
But, how?
Now that you’ve decided to start and launch your own podcast, it is time to start thinking about the long road to growing your audience. Podcasting is indeed a long-term content marketing play. Results are not immediate. This episode will show you some of the tactics you need to build into your podcasting for the long haul.
In this episode, I’ll share with you how to get started with your show and how to go about launching it. You’ll definitely learn a lot of things.
This episode starts with some basic stats on the growth and popularity of podcasting from the likes of Edison Research and Libsyn. Numerically speaking, it seems like podcasting makes a lot of sense. And for many, it does.
In this episode, we’ll discuss some basic statistics. Just what is the average organic reach of a post on Facebook? What is the average click-through rate on a tweet? And given these metrics, is this really where our time is best spent?
This episode talks about 5 key factors of UXO and immediate actions you can take to improve the quality of your content, but also optimize the user experience. Which will in turn help your rankings in the new world of search as it stands today.
In early 2014, Matt Cutts (from Google) all but declared guest posting to be dead. But, is it really?
In this episode, I discuss 4 specific tools I have used in order to automate my social media (to a degree) and make it take less time.
In this episode, I go over multiple syndication tactics you can use in order to get your blog content out there and into other formats. That’s the key… to reach people where they’re at rather than cross your fingers and hope they find your blog on their own.
In this episode, we talk about how to promote your posts on social media – primarily for free. We talk about Facebook, Twitter, Pinterest, LinkedIn and Google Plus. I share some tools you can use to automate it, and I also share a strategy you can use on Facebook to give each new post a jumpstart in the very beginning.
Enter the world of retargeting. Retargeting is the absolute easiest way to get started in paid traffic. It is also very cheap and very easy to get a VERY good ROI with it. It also just so happens to short-circuit the entire problem of bounce rate.
In this episode, we directly pit free traffic methods up against paid traffic. I outline several different free traffic methods and how they work, then we compare up against how things work when you use paid traffic.
The first key to growing your blog traffic is understanding what the world of traffic looks like today. Bloggers have been using the same techniques to grow their traffic for years now. But, does it work?
This episode is a “pit stop” episode, as we end off on stage 3 of our business-building roadmap and move into Stage 4. In this episode:
– An overview of the 7 stages to building an online business.
– A review of Stage 3 (Email Marketing)
– A look at what’s coming up with Coffee Break Blogging
– A few awesome iTunes reviews. 🙂
In the next episode, we’ll get started on Stage 4: TRAFFIC BUILDING.
We use a lot of funny words in online marketing – some of them a bit demeaning, actually. And one of them is the phrase “email blast”.
Not only do none of your subscribers sign up in order to be “blasted”, but it doesn’t even work that well anymore as a strategy. Sending the same message to every single person on your list regardless of who they are just doesn’t work that well.
As we near the end of our series on email marketing and building our email lists, I want to talk about a more advanced topic…
Marketing automation tools.
A marketing automation tool like Infusionsoft, Ontraport or ActiveCampaign…. when combined with your blog… makes a very powerful combination. In this episode, you’ll learn:
– How to make your tool and your blog “talk”
– How to make your blog proactively reach out to prospects
– How you can use lead scoring in combination with your blog
– How to rescue lost sales using your automation tool
This topic is a little more advanced for some folks, but in the least I hope it will open your eyes to the true marketing power of a blog when combined with the right tools.
We’ve talked alot about using a traditional lead magnet to build your list. But, there is another way. And it could even be more effective.
And that’s webinars. Webinars aren’t just a way to make a sales presentation… they also work very well to build your list. In this episode, you’ll learn:
– The psychological reason why webinars (or live events) work so well to create a bond between you and your subscriber.
– GotoWebinar versus Google Hangouts
– How to get people to register for a webinar AND join your list at the same time
– The “no prep” webinar that you can do immediately without any prep work.
I encourage you to give a webinar a try. And record everything. You’re gaining massive leverage by doing so!
Kevin Kelly said that it takes just 1000 true fans to totally make a living. 1000 true fans – who will all be on your email list – and you can make a living doing it. But, it also works as you build it up.
In this episode, we talk about how you can actually make money while you build your list. We talk about the very beginning of the blog profit funnel and how to structure it so that every new subscriber has the potential to turn into a customer.
We also talk about some basic metrics which will allow you to actually PAY to get people onto your list… and still make money as you do it.
This is the name of the game. 🙂
The Morning WP is a weekly newsletter for solopreneurs building on the WordPress platform. Become a smarter, more self-sufficient WordPress site owner… in just 5 minutes per week. So you can grow your business effectively.
The Founder’s Memo is more personal. More about things I’m trying out. Things I want to share. Strategies and insights and things I’m excited about. There aren’t multiple sections. No “latest posts”. None of the fancy newsletter-y things. Just… an email that I write and send to you and I hope you find it useful.