22 years of experience in using different software and plug-ins for my business resulted in these 4 important lessons. Perhaps they will save you some time.
In this video, I’m going to take you behind the scenes and show you the exact tools and plugins that power this website. This is how my membership site is built.
What is a brand, or a personal brand? How exactly do you create one in a purposeful way? This guide to branding will show you the exact components of a brand and give plain-English guidance on creating your own brand.
There’s the usual way to define blog categories… then there’s the SMART way which will help you with your online marketing. A simple change in how you look at your categories can help you earn more opt-ins and make more sales.
The increase of censorship and deplatforming is not just political noise. It should serve as a wakeup call to revisit the structure of your online presence. Here’s why…
The blog sidebar is dead. Here’s how my calls to action performed 310% better (often more) without a sidebar versus with one. Goodbye sidebar.
Your blog about page is one of the most important pages of your site. This formula (w/ template) will guide you to creating a conversion-focused page.
I have now fully converted this blog to the new Thrive Theme Builder platform, from Thrive Themes. Here’s a look at how it went and some “tricks” I learned along the way.
Is Divi Theme as easy to use as some claim? I took a look for myself and my reaction surprised me. If you want a blunt review, here it is.
Lots of blogs are showing cookie consent notices on their blog since the GDPR. But, is it actually a legal requirement?
Most blog posts look like a big wall of text. Boring! Or, to make them look better requires a host of plugins and shortcodes. Here’s how using Thrive Architect as a blog post editor solves the problem.
The ‘Contact Us’ page is often an afterthought. However, done correctly, it can be an effective tool for driving sales and conversions. Here’s how…
A complete guide to the 9 separate factors that go into crafting the perfect blog post – optimized to have maximum traction after you hit the publish button.
In this post, I’m going to talk to you about how to tweak your blog for conversions. We’ll talk, specifically, about 6 important core pages and how to tweak each of them in order to double your conversions (or more).
In this post, I’m going to talk about the basic layout of your blog and I’m going to give you a few frameworks that you can use on your own blog to ensure people notice what you want them to see, thereby increasing the chances they’ll convert into a real subscriber and prospect for you.
How should you organize your blog content? Should you use categories versus tags? Here’s my current take on how to organize your content in a post-blog, modern world.
We’ve seen many blogs offer a “getting started” page, and this is something I have talked about before as well. But, what is the REAL reason why this page is so important? In this episode, we deep-dive into the real reason why you need to give your readers a clear starting point. We also cover the two core functions of the “getting started” page to ensure your’s is doing the right thing.
In many cases, it makes sense to take the “blog” out of blogging. When is it time to stop calling it a “blog” and start calling it a “learning center” or something similar? In this episode, we take a look at the “payload” that the word blogging has and how to work around it – and WHEN you should.
It is all too easy to develop tunnel vision on your own blog. After all, you made all the decisions about it and you spend more time looking at it than anybody else. But, it is VERY easy to assume that your blog is going to strike others the same way it does you… and it isn’t always true. User testing is how you get out of that tunnel vision. In this installment of our series, we’ll talk about various tools to help you do user testing for your own blog and to see what you’re doing from an outside perspective.
Choosing which colors to use on your blog should be more strategic than simply what looks pretty to you. Your color choices should be guided by the emotions that you want your blog and your brand to convey. So, it is useful to understand the psychology of color, and how this plays into the colors you use in your blog’s theme. That’s the topic David discusses, in this 57th installment in our ongoing series.
Bounce rate is one of those numbers which always shows up in your site stats… and you can’t help but wonder what you should do. Is your bounce rate bad or good? What should you do about it? In this installment of our ongoing series, David discusses the bounce rate, how to decipher the causes of the bounce rate, and then what to do to improve it.
Your blog’s design is about a hell of a lot more than just what looks pretty. When you’re setting up your blog in a strategic way to accomplish your business goals, it needs to be designed to CONVERT. To do that, you need to understand how a reader’s attention lands and FLOWS across the site – and then design your blog to work with that. In this installment, David discussed how all this works, and how to make your blog’s design work FOR you – in terms of conversions and sales.
The blog sidebar. Its that piece of real estate that is on every blog – and every blogger had to make the decision on what should and shouldn’t go in that space. Thing is, most bloggers end up cluttering it up unnecessarily. In this installment of our series, David discusses the perfect contents of a strategic blog sidebar. It can be boiled down to 3 components.
The About page on your blog is one of the important core pages of your site. Most everybody has one – yet a majority of bloggers set it up in the completely wrong way. In this installment of CBB, David talks about the most important mission of the About Page, as well as shares the exact layout that will make your about page truly convert and grow your business – and essentially do what it was made to do.