Blog Structure

We’ve seen many blogs offer a “getting started” page, and this is something I have talked about before as well. But, what is the REAL reason why this page is so important? In this episode, we deep-dive into the real reason why you need to give your readers a clear starting point. We also cover the two core functions of the “getting started” page to ensure your’s is doing the right thing.

In many cases, it makes sense to take the “blog” out of blogging. When is it time to stop calling it a “blog” and start calling it a “learning center” or something similar? In this episode, we take a look at the “payload” that the word blogging has and how to work around it – and WHEN you should.

It is all too easy to develop tunnel vision on your own blog. After all, you made all the decisions about it and you spend more time looking at it than anybody else. But, it is VERY easy to assume that your blog is going to strike others the same way it does you… and it isn’t always true. User testing is how you get out of that tunnel vision. In this installment of our series, we’ll talk about various tools to help you do user testing for your own blog and to see what you’re doing from an outside perspective.

Choosing which colors to use on your blog should be more strategic than simply what looks pretty to you. Your color choices should be guided by the emotions that you want your blog and your brand to convey. So, it is useful to understand the psychology of color, and how this plays into the colors you use in your blog’s theme. That’s the topic David discusses, in this 57th installment in our ongoing series.

Your blog’s design is about a hell of a lot more than just what looks pretty. When you’re setting up your blog in a strategic way to accomplish your business goals, it needs to be designed to CONVERT. To do that, you need to understand how a reader’s attention lands and FLOWS across the site – and then design your blog to work with that. In this installment, David discussed how all this works, and how to make your blog’s design work FOR you – in terms of conversions and sales.

The blog sidebar. Its that piece of real estate that is on every blog – and every blogger had to make the decision on what should and shouldn’t go in that space. Thing is, most bloggers end up cluttering it up unnecessarily. In this installment of our series, David discusses the perfect contents of a strategic blog sidebar. It can be boiled down to 3 components.

The About page on your blog is one of the important core pages of your site. Most everybody has one – yet a majority of bloggers set it up in the completely wrong way. In this installment of CBB, David talks about the most important mission of the About Page, as well as shares the exact layout that will make your about page truly convert and grow your business – and essentially do what it was made to do.