In this episode of Coffee Break, I’m talking specifically to people who run service businesses. We’ll be discussing 7 specific strategies to begin executing so that you can begin to scale a time-based business.
Bitcoin is a digital crypto-currency that is most definitely growing in use and value. In this episode, we discuss the currency and why I believe business owners should get out ahead of the curve and begin accepting Bitcoin payments in their business.
In this episode of Coffee Break Blogging, we dive into the world of blog promotion yet again… this time covering the top 10 most effective strategies for promoting your blog.
In this informal episode of Coffee Break Blogging – and the first episode in some 6 months – I cover the question of… What happened?
Continuing our topic of webinars, this episode is a walk-through of a general layout for a 60-minute webinar. And we’ll be discussing a lot of tips and strategies for how to execute each section of your webinar. This is a meaty episode.
In this episode of CBB, we’re talking specifically about the content portion of the webinar… that 30-40 minutes of “pure content” that you will deliver to educate your attendee and provide a transformation that they can walk away with whether they buy from you or not.
In this episode, we get into specifics on how to set up an evergreen webinar. This one is chocked full of tips and advice on how to properly set up an evergreen recurring webinar.
There are two ways to do a webinar: doing it LIVE, or pre-recording it. Which should you do?
In this episode, I walk through the basic process of doing both.
Ever done a webinar before? If not, then after listening to this episode I hope you will consider doing so soon. 🙂
In this installment of CBB, we’re discussing the benefits of webinars and 8 specific reasons why you should be doing them.
In this episode, I talk about Udemy and the pros and cons of publishing courses on this popular platform.
I also discuss the best ways to use Udemy to build your own business.
If you’ve ever looked at the potential of earnings from Udemy, be sure to listen to this episode first.
In this episode, I walk you through how to use your email list to move people through your profit funnel. What happens when people get onto your list? What do you do with your “general list”? Are you constantly pitching?
Listen and find out how this works.
In this episode, I revisit the TRUE function of the blog and how a blog actually fits into the scheme of things. This episode will provide a “birds eye view” of the business model, where a blog fits into it and what the purpose is…. and you’ll see how a blog actually makes money.
If you understand this, you’ll save yourself a lot of time and effort chasing unicorns. 😉
This will be our final Coffee Break installment for the year 2015. We’ll be on a brief hiatus and then hitting the ground running in the new year.
In this episode, I share my thoughts on expanding your “sphere of influence”. It is the idea of being able to spend time on those other things…. AND your business at the same time.
This episode is going to give you a full grand tour of the major elements of a converting sales page.
If you are new to copywriting or making sales pages, then this episode is highly important for you.
When it comes to giving your product a name, this is something you want to put some thought into and not just “shoot from the hip”. Don’t take the name of your product lightly. This episode can help you avoid problems down the road in your marketing.
In this episode, I talk about the fun parts of a launch… as well as some of the realities of a launch. Behind the scenes, it isn’t always as sexy as it can seem.
For anybody who creates digital products for sale, there will inevitably come that concern of other people stealing it and making it available for free somewhere. In this episode, we’ll talk about tools you can use to protect your paid content from getting stolen (at least easily).
How do you deal with the haters, if they happen? There are two aspects to this that we discuss in this episode…
(1) The truths about the haters
(2) The truths about YOU.
Until you make your first offer and name your price, you haven’t even really gotten to the starting line. Your offer is the starting line. Give this episode a listen. It is important if you ever intend to make your blog the crux of a full-time income.
Figuring out your price for your product is usually a touchy subject. What if you price it too high and nobody buys it? What if you shoot too low? This is an episode you might want to have a note paper handy for before listening.
In the world of internet marketing, you very often see people price their products with prices that end in 7. $7…. $27…. $97…
Why do they do that? Is there some hidden psychological reason for this?
The answer is no, and this episode goes into it.
This episode describes the typical situation people find themselves in – and then walks step-by-step through the pre-sales process and how to do this for yourself.
In terms of techniques to drive sales, the most common one out there is the low-ball the price. Put it on sale, offer a discount, put out a coupon. And sure, it works. For awhile. Until it doesn’t. See, low prices is really lazy marketing. And if you end up relying on it too much, it puts your business into a poor position. That said, there IS a good time to have low prices.
The Morning WP is a weekly newsletter for solopreneurs building on the WordPress platform. Become a smarter, more self-sufficient WordPress site owner… in just 5 minutes per week. So you can grow your business effectively.
The Founder’s Memo is more personal. More about things I’m trying out. Things I want to share. Strategies and insights and things I’m excited about. There aren’t multiple sections. No “latest posts”. None of the fancy newsletter-y things. Just… an email that I write and send to you and I hope you find it useful.