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Tag: Email Marketing
How To Clean Your Email List And Ensure Good Delivery Rates From A New Sender
Here's how to clean your email list and begin sending from a new email platform in order to ensure good email deliverability.
Switching To FluentCRM: Here’s The Process I Used To Switch From Drip
It was something I didn't look forward to, but I finally got it done. I migrated from Drip to FluentCRM. Here's how it worked out...
FluentCRM Review Update: Is It Ready For Me To Switch Over?
When I first reviewed FluentCRM, I was impressed. Yet, it wasn't ready for me to switch over yet. 7 months later, how has FluentCRM developed? Is it r…
How To Integrate ConvertBox With FluentCRM
FluentCRM and ConvertBox don't technically integrate, but here's how you can send new leads from ConvertBox into FluentCRM.
FluentCRM Review: A Look At Marketing Email Automation Inside WordPress
Let's take an inside look at FluentCRM, a marketing automation CRM for Wordpress. This review will take a look at whether it is ready for primetime ye…
ConvertBox Review: 15 Pro Strategies Using ConvertBox To Grow Your Business And Make More Money
ConvertBox is far more than opt-in software. Here are 15 pro-level strategies and real-world examples of using ConvertBox to increase conversions and …
How To Use ConvertBox To Engage And Segment Existing Subscribers
A look at how I am using ConvertBox to segment my existing email list on my RV blog - complete with examples and screenshots of how it is set up.
Mailchimp vs Aweber vs ConvertKit – Comparison Of Email Marketing Tools For Bloggers (2020)
Let's compare 3 of the top email list host for content creators: Mailchimp, Aweber and ConvertKit. How do they compare?
Why And How I Switched My Optins From Thrive Leads To ConvertBox
I decided to officially switch away from Thrive Leads... into the arms of ConvertBox. In this post, I'll describe why I made this move, despite being …
ConvertBox Review: The Good And Bad Points Of This Opt-In Software And How It Compares (UPDATED)
ConvertBox is an up-and-coming opt-in form software currently available with lifetime pricing. But, is it any good? What are the bad parts? Let's take…
How To Increase Your Email Open Rates And Get Your Emails Delivered
It is one thing to build your email list. It is quite another to ensure the emails you send actually arrive and get opened. This guide provides multip…
Thrive Leads Vs OptinMonster: A Non-Biased Comparison Based On Real World Use
Let's move beyond the usual feature comparisons... and look at the real-world use cases for these two popular list building solutions.
What If You Emailed Your List Every Day? (A Different Look At Email Frequency)
If somebody recommended to you that you email you list every day, what would you say? If you're like most, you would say they're insane. Is that true?
Ultimate Guide To Building An Email List: List Building That Works And Makes You Money
The complete guide to how to build your email list from your blog, including opt-in and lead magnet strategy that is working today.
7 Things You Can Do In Less Than A Few Hours to Grow Your List More Effectively
You can grow your email list effectively without taking a ton of time to do it. Here are 7 strategies you can use to grow your list in just a few hour…
How To Create 2-Step Opt-ins In Your Blog Posts Using Thrive Leads
I recently set up a 2-step optin on one of my blog posts which is converting at 11%. Here's exactly how to set it up.
15 Things About Drip That Made Me Switch From Ontraport Marketing Automation (UPDATED)
I switched to Drip Marketing Automation - from Ontraport. Here are 15 specific reasons why I made the switch.
How To Use Your Email List To Move People Through Your Profit Funnel
In this episode, I walk you through how to use your email list to move people through your profit funnel. What happens when people get onto your list?…
7 Ways To Use Your Autoresponder to Get More Traffic And More Money
An email autoresponder is a powerful tool for growing your blog and making more money. Here's 7 specific uses for it to help you get started now.
How To Make Money As You Build Your Email List
Kevin Kelly said that it takes just 1000 true fans to totally make a living. 1000 true fans - who will all be on your email list - and you can make a …
How Do You Find Good Material To Send Your Email Subscribers?
There's lots of talk about how to get people onto your email list. But, then what? What do you SEND them?This installment talks about where to draw …
The One Blog – One List Strategy. Good Idea?
Most bloggers who are building an email list have one list for their one blog. And this is certainly better than nothing... but it could be a LOT more…
What Hollywood Can Teach Us About Writing Awesome Emails
Your autoresponder sequence is what allows you to put a large part of your business on automatic. At the very least, it saves you a lot of work.But,…
7 Things You Can Do With Your Autoresponder Sequence
Your autoresponder sequence is what allows you to put a large part of your business on automatic. At the very least, it saves you a lot of work.But,…
7 Tips For The Perfect Opt-In Confirmation Page
Your opt-in confirmation page is the very first page your subscriber will see after joining your email list. So, it is a highly important page and you…
How To Get Your Email List Hosting Right And Save A Lot of Hassle
In this episode, we delve into WHERE to host your email list. You'll learn the 3 biggest mistakes people make when hosting their email list. You'll al…
7 Word Question That Gives You Endless Blog Content Ideas
We all need blog content ideas. And this 7 word question is a simple solution. Drop it into your email welcome sequence and let the ideas come natural…
Switching To Office AutoPilot (OntraPort). What You Need To Know.
So, let's say your email list is currently hosted with the likes of Aweber or Mailchimp. And, you want to convert to Office AutoPilot. What do you nee…
How I Use Office AutoPilot (Ontraport) To Magnify My Blog’s Marketing Power
What if you could make your blog more than just a place to publish content and generate leads and subscribers? What if you could make your blog "liste…
That Moment You Feel Limited By Your Email Marketing Software…
Are you ready to put on your big-boy pants? Are you starting to feel the pain associated with combining different online marketing solutions together?…
How Internet Marketers Are Misleading People With Tiny Email Lists (And How To Recover)
So, I just spoke with a consulting client. She ran a coaching business. And she had questions about how to properly handle her email list…
So, I just spoke with a consulting client. She ran a coaching business. And she had questions about how to properly handle her email list in terms of autoresponders, the content of the emails, etc.Like a lot of people, she had her email list hosted with Mailchimp. She had a list of 224 people.The thing is... she has had very little contact with this list. She was rather defeated about it. She felt like a list of 224 people was too small... almost inadequate.She had seen some internet marketers out there talking about their huge email lists with tens of thousands of people on there... then looked at her own list of 224 people almost as if it was a joke.So, I told her something. And I'll tell you right now...Don't let those internet marketing folks mislead you, and don't jump to the conclusion that their way is the only way.Hell, don't even jump to the conclusion that they're successful! The way a lot of those internet marketers treat their lists, they probably can generate very little revenue out of those big lists they claim to have. After all, just spitting out daily affiliate promos at a bunch of people isn't very personal and is going to alienate folks unless you are just AWESOME at getting them to bond with you.In short, there's a lot of people in non-internet marketing niches who can SMEAR a typical IMer across the floor in terms of revenue-per-subscriber.Realize that, when you pay attention to an internet marketer (and, by this, I mean a person who TEACHES internet marketing), you need to pay attention in terms of how those techniques apply to YOUR business. But, don't try to mimic them. They are in a different line of business than you are, most likely.So, for this lady I had on the phone, I gave her an analogy. She told me this analogy completely changed the way she thinks about her email list.As a coach/consultant, she was in a people business. A 1-on-1 business. It is very common for many coaches to be FAR more successful closing a deal in person than over the Internet. If that coach can have a person on the phone or across the table, they are FAR more likely to close a consulting deal.So, look at each and every person on your email list as "prospect" in the same vein.A living, breathing human being. With certain wants and desires. Certain concerns.And, treat them - and look at them - just as you would as if you were meeting them in a coffee shop.If you take 224 people and look at them this way, you realize that 224 people is a lot of people! Imagine meeting with 224 people. Imagine if you had a physical place of business, and having 224 people come through. Imagine being in front of a room, with 224 sets of eyes looking at you.Think 224 people is too small? Too inadequate? Not worth thinking about?Sure, if you just ran up to 224 people and yelled "Buy my shit!" at them and ran away, 224 would seem like a small sample. That's what a lot of typical marketers do. And, if that is your sales tactic, then you're going to need a lot bigger sample. ;)But, if your email marketing comes across as very personable, is very targeted, and you're able to tailor the emails they get based on their interests and the things they've told you (via tagging and segmentation), then you can actually get pretty close to having an email exchange be close to as personal as a meeting at a coffee shop.That's what you WANT them to feel like.Email marketing should be simply about using systems to scale up your personal interactions.Talk TO them. Not AT them.Get them to talk back to you. And answer them.And, if you're in the consulting business, start inviting people on your list into a free strategy call. Then, you've just upped the level of interactivity from email to a true real-time conversation. Then, do your thing. :)So, don't look at your email list as a bunch of numbers. Your subscribers aren't just a big pool of people to send your pitches to. Quite frankly, the marketers who have been treating their lists that way are getting BURNT right now with falling delivery rates and the like. Don't envy them with their big lists. A lot of them are struggling to eek out a decent living with those big lists they abused.Treat your list like real people. And bring your interactions with them to the level of a meeting in a coffee shop.Then, even the tiny lists can represent some significant revenue for you - potentially.-------------------To learn how to treat your email list, what to say, how to say it, and how to attract more people...